If you’re working in government communications, you’ve probably come across “vanity URLs” before. These are easily-written-out shortcuts to webpages that typically have longer, more complex web addresses. You’ll often see them in TV or online advertisements, spoken out on radio ads, or included on billboards, posters, and other printed communications. With vanity URLs, people are frequently typing them in “by hand”, in the address bar of their web browser. That’s partly why they’re so useful, but it also means that people are likely to type them incorrectly.
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